Miracle Method Ad Blog #3

December 7,2012

As I was looking through the newspaper, I came across an ad for miracle method. This company has created this ad in order to get people's attention so that they will buy their product.

Need to feel safe was an appeal miracle method used because they talk a lot about how easy step will make bathing safer. It shows pictures how people only have to step through and not over the bathtub. Specific, accurate facts and dimensions are included for how wide the opening is. Another technique being used is weasel words such as helps when it says helps reduce slip and fall accidents. Under the big $75 off coupon for easy step says installation through 1/31/2013. This could be an example of time pressure because it only gives you a limited time to use the coupon.

On the back side of the ad is a continuation for miracle method. They included this to show other installations they do in addition to the easy step.

The main thing it shows is countertops and bathtubs.  It has before and after pictures to try to persuade potential customers. Again, they show coupons but at the bottom, it only gives a limited time to use them. Glittering generalities is another technique because they show images and say ugly bath tops, ugly countertops but they say they can fix that problem. Both of these ads have attached coupons which is a form of bribery because they will give you a discount for buying their product that they are tying to sell.

I think something that could make this double sided ad better would be to add actual quotes from satisfied customers. They include a couple quotes but are anonymous so you don't know if the company just made those up. Also, they don't mention the specific prices at all. All they said was save thousands over expensive walk-in tubs.

Overall I think the easy step ad is effective to people especially those who are handicap or elderly folks who can't move around as easily. For the countertops, I think the ad was also very persuasive with the use of before and after pictures.  It gives the potential customers an idea of what their countertops or bathtubs could eventually turn into.