Dish Network Ad

December 16, 2012

Blog #7

 

In today's newspaper, this bright red ad can't my attention. It was for Dish Network. The Dish network company created this ad to persuade readers to buy their network.

The ad shows a family on the front. It also shows a few premium movie channels such as HBO, Cinemax, Showtime, Starz. On the back of the ad shows another family and a Television. It also has a bunch of FREE all over it.

A technique they used was plain folks. On both sides of the ad shows ordinary families with smiling parents and kids. The need for guidance is also in this ad because it shows smiling kids with their parents. Since there are kids, this would also be an example of need to nurture as well. A little repetition is used because they repeat the price tag saying promotional prices start at 19.99 a month on both sides. Subliminal persuasion is also used because they chose a bright red paper to put in the plain gray newspaper.

Overall, I think this ad is effective. It catches your attention with the bright red in a grey newspaper. It uses plain folks so readers might be more interested. The families look happy and close together so people might think that their families can be like that if they buy Dish Network.