GEICO Insurance Ad

December 14, 2012

Blog #6

When i was looking over the newspaper, this one ad stood out to me. The GEICO insurance company has created an ad to persuade potential customers to choose their insurance over others.

The targeted audience is for people looking to see which insurance best fits their needs. Also, those who are not satisfied with the insurance they have now, will be attracted to this ad.

The ad is in a bright orange color so that you don't miss it. It stands out and has a green gecko on the beach with a surfboard. The colors are opposites so the blue water and green gecko stand out on the orange background. The use of color is an example of the subliminal persuasion technique.

The need to feel safe is being used in this ad because it is talking about excellent emergency roadside service plan. Weasel words is a technique used in this ad. The weasel words present include could and like. Another technique is the plain folks. They show this because the ad says look inside to see what people-just like you- are saying about GEICO. Another thing about the quotes is that they even include the specific places where the customers are from in California. There is also some repetition going on in the ad. They put the company's website and phone number twice.

I think that the ad is missing the part to tell you exactly how much you can save by switching to GEICO insurance. They should add some kind of comparison between different insurances. I do like the face or mascot of the company. I think that little gecko is pretty cool.

Overall, I found this article to be effective mainly because it stood out since it was a bright orange color and the newspaper was gray. I like the idea of adding quotes from normal people, however they should've included comparisons with other insurance companies or at least talk about how much money you can save.