It Changes Everything-Mio Commercial

December 16, 2012

Blog #8

When I was watching TV, I saw this Mio commercial. The Mio company created this commercial to get viewers to buy their product.

The commercial takes place in an office. One guy drinks the mio and he changes into a different person. The other guy is asking what the mio thing was. When the first guy continues drinking, he also continues changing into different people and everything in the background changes as well. Lastly, the second guy tries some and turns into a grandma.

 

The humor technique is used because people keep changing when drinking the drink and the last one, a guy turned into a grandma with a guys voice which I thought was hilarious. Also, everything in the background changes and i think the funniest one was with the lady doing karate in her office. I also noticed the person taking a shower at around 12 seconds. Another technique used is plain folks. The two main guys are just ordinary co workers.


I think that this commercial is missing information on the actual product they're trying to sell. They don't talk about nutritional facts or anything like that. The main thing they said about mio was that it changes everything which isn't true, it changes your water, and it tastes great.

Overall, I found this commercial to be effective mainly because of its humor. I thought it was hilarious and makes me want to buy it. Also, at the end it shows the mio being squirted in a glass of water which looks awesome and good. There was so much interesting and random activities going on in the background which were funny.