December 2, 2012
To get viewers wanting to buy the new 2012 Kia Soul car, the Kia car
company created a commercial. Adding humor is a technique they're using
to persuade customers. In the beginning, it shows a video game scene of
mass effect and when the robots are shooting at each other, a car rolls
in. That car is the new 2012 Kia Soul. Funny, dressed up hamsters come
out of the car and start dancing to the popular song, Party Rock Anthem,
by LMFAO.
Dancing to a famous song automatically grabs the viewers'
attention because they can easily recognize the song and dance. Even if
the viewer doesn't know the song and dance, they will still laugh when
they see robots and hamsters dancing and driving a car. However, the
commercial doesn't even talk about the car so some people are confused
on what they were trying to sell while others are mad about how there
wasn't actually any information on the actual product.
For most people, this commercial will make them laugh and they will remember it because it was funny and they know the song. Combining two popular things and adding dancing hamsters, automatically makes you want to watch the entire commercials including the end when they say the car's name. Some people might think of this commercial differently than me because they can say it was dumb and didn't talk about the car at all so it doesn't make them want to buy it. Meanwhile, I liked the commercial a lot because I found it to be hilarious and it makes me want to buy the car. I also like their motto, "A new way to roll." It is simple and easy to remember. This commercial could've been a lot better if they actually put some kind of information about the car other than the name and starting price. That was a big part missing in the commercial in my opinion.
In conclusion, I found this article to be effective because it grabs the viewer's attention and is hilarious while including a very famous song and popular dance.
Not a bad blog post. I like this commercial and I agree with what you said.
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