Blog #5
December 8, 2012
I was reading a magazine and this ad caught my attention. It was a colorful Kool Aid ad and showed many kids sticking out their tongues which is all colorful. The Kool Aid company created this ad to get kids and parents attention to consider buying their product.
Need to nurture is an appeal used in this ad because they have 8 little kids. A technique could be plain folks since the ad shows some ordinary children enjoying the fun of Kool Aid.
I found this ad funny because it shows a couple Asians who's eyes are huge which goes against the stereotype for small, squinty Asian eyes. The humor appeal could apply to this ad because of the funny facial expressions from the kids.
Need to nurture is an appeal used in this ad because they have 8 little kids. A technique could be plain folks since the ad shows some ordinary children enjoying the fun of Kool Aid.
I found this ad funny because it shows a couple Asians who's eyes are huge which goes against the stereotype for small, squinty Asian eyes. The humor appeal could apply to this ad because of the funny facial expressions from the kids.
Another stereotype is that black people love Kool Aid and to me it seems like the black boy in the ad seem to be enjoying it more than the others. Other people could see it differently than me and say they all look like they're enjoying it equally.
I felt like this ad was missing some information on the actual product. It didn't mention anything about the drink or how healthy it is for kids.
Overall, I think this article was effective because it used ordinary kids and people can laugh at it. I think to make it better, there should've been some information on the drink. This definitely grabs people's attention and parents will definitely consider buying this for their kids.
I find it quite interesting that you commented on the race of the kids and how stereotypes are present in the ad and I don't think it helped sell the product any better but definitely was an aspect that the ad designers wanted to incorporate. Maybe a form a plain folks...
ReplyDeleteI would have to disagree. If were a parent I wouldn't buy the product nor have any second thoughts on buying the product. First it has artificial coloring, which is bad for children. Plus it didn't state any health benefits so I assume the product doesn't have any. Thirdly I believe the ad is for kids and kids only. The different colors on each of the kids' mouth appeals to children because kids love color. Plus they copy cat each other. If one kid sees another kid doing something then the consumer (kid) would want it since every one is doing it.
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