December 27, 2012
Blog #9
At 5:34 pm I was watching the Miami Heat and the Oklahoma City Thunder game on Christmas day. In the 4th quarter there was a timeout and this commercial came on. It was a commercial promoting the NBA Christmas day uniforms.This commercial immediately caught my attention because it showed 5 of the biggest stars of the NBA. The 5 uniforms were for teams including the Lakers, Knicks, Nets, Thunder, and Heat. They were all dribbling to the tune of a Christmas song. At the end it said special edition Christmas day uniforms now available at NBAstore.com.
A technique they used was the testimonial technique because they had 5 NBA stars. Those players from left to right included Dwight Howard, Carmello Anthony, Joe Johnson, Russell Westbrook, and Dwyane Wade. By using these players, the NBA is hoping to get NBA fans to buy these special edition Christmas Day uniforms.
There is music in this commercial. However the Christmas tune is made by NBA players dribbling basketballs. This was a very unique and unusual but super cool way to create music.
Overall, I found this commercial to be very effective. This is one of the coolest commercials I have seen. I really liked how they were able to make a Christmas song by dribbling basketballs. This would definitely make viewers want to buy the special edition NBA Christmas day uniforms. By using some NBA stars grabs NBA fans' attention.
I like the creativity of this commercial! It's pretty original. I think a technique being used is gestalt because of the intensity of sound/music. I agree that it would probably grab fans' attention. Good job!
ReplyDeleteWoah this is so cool! The guy on the right didnt really do much though. It combines a popular sport with the Christmas season and uses the famous players to advertise. Good job breaking down the commercial and figuring out the use of testimonial.
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