Best Tasting Lunchables Pizza

December 30, 2012

Blog #11

When I was looking through a magazine, I came across this ad. It was made by the Oscar Mayer company. They are trying to sell Lunchables.

The ad is bright red and shows a little girl smiling and wearing a red shirt. Since there is so much red, it stands out and immediately caught my attention? It has a bunch of pizzas around her. There is also a Lunchables pizza box and a brief description of the product.The need to nurture is present in this ad because they are using a little girl.

A technique they are using is magic ingredients because they make it seem like their pizza taste the best. Glittering generalities is also being used in this ad because they use words such as best-tasting, great-tasting, soft, golden-baked crust, and super-tasty. This can also be an example of plain folks. The little girl is an ordinary child which gives parent readers the feeling that Lunchables might make their kids happy.

I like the idea that this ad uses the plain folks technique because I feel like it really makes parent readers want to buy the Lunchables. It says Lunchables is now a good source of whole grain which lets parents know that not only will your kid like it, but it's also healthy for them which will make parents like it to. I think that adding more nutritional facts about the Lunchables would've made this ad better.


Overall, I found this ad to be effective because they use an ordinary little girl. That really attracts parents of youngsters who want to buy their kids lunch. Also, this ad stands out in the magazine because it is a bright red color. The fact that the ad said Lunchables was a good source of whole grain makes it sound better. The only thing I thought was missing is more nutritional facts. All they said was that it's a good source of whole grain.