Best Tasting Lunchables Pizza

December 30, 2012

Blog #11

When I was looking through a magazine, I came across this ad. It was made by the Oscar Mayer company. They are trying to sell Lunchables.

The ad is bright red and shows a little girl smiling and wearing a red shirt. Since there is so much red, it stands out and immediately caught my attention? It has a bunch of pizzas around her. There is also a Lunchables pizza box and a brief description of the product.The need to nurture is present in this ad because they are using a little girl.

A technique they are using is magic ingredients because they make it seem like their pizza taste the best. Glittering generalities is also being used in this ad because they use words such as best-tasting, great-tasting, soft, golden-baked crust, and super-tasty. This can also be an example of plain folks. The little girl is an ordinary child which gives parent readers the feeling that Lunchables might make their kids happy.

I like the idea that this ad uses the plain folks technique because I feel like it really makes parent readers want to buy the Lunchables. It says Lunchables is now a good source of whole grain which lets parents know that not only will your kid like it, but it's also healthy for them which will make parents like it to. I think that adding more nutritional facts about the Lunchables would've made this ad better.


Overall, I found this ad to be effective because they use an ordinary little girl. That really attracts parents of youngsters who want to buy their kids lunch. Also, this ad stands out in the magazine because it is a bright red color. The fact that the ad said Lunchables was a good source of whole grain makes it sound better. The only thing I thought was missing is more nutritional facts. All they said was that it's a good source of whole grain.



I"m a Pizza Guy

December 30, 2012

Blog #10

In the newspaper, I saw this one pizza guy ad. It immediately caught my attention because it is red and in the grey newspaper. It also had delicious looking pizza and a NBA kings player Isaiah Thomas.

The ad has lots of deals on pizza. There are many coupons. It says Happy Holidays on the ad. On the back they show a lot of different food items and their locations all over Northern California and Nevada. Above Isaiah Thomas has him saying, I'm a pizza guy. This is just like the commercials on TV when Thomas said, "I'm a pizza guy."


 

 

A technique they are using is testimonial. This is because they're using a NBA player in Isaiah Thomas. Another technique is bribery because they're using coupons to persuade people to use them and buy their pizza. With those coupons, the time pressure technique is being used because the coupons expire January 31, 2013.

I like this ad because it has pizza on it and Isaiah Thomas. He is one of my favorite players in the NBA. Also, pizza Guys is a proud sponsor of the Sacramento Kings which is my favorite team. Another thing is that it has coupons which makes me want to buy pizza for a decent price.

Overall, I found this ad to be effective because it uses pictures of pizza. It also uses Isaiah Thomas who is one of my favorite NBA players. They're a proud sponsor of the Sacramento Kings which is another reason why I like this ad. This ad grabs people's attention and will get them to buy their pizza.

NBA Christmas Day Uniforms Commercial

December 27, 2012

Blog #9

At 5:34 pm I was watching the Miami Heat and the Oklahoma City Thunder game on Christmas day. In the 4th quarter there was a timeout and this commercial came on. It was a commercial promoting the NBA Christmas day uniforms.

This commercial immediately caught my attention because it showed 5 of the biggest stars of the NBA. The 5 uniforms were for teams including the Lakers, Knicks, Nets, Thunder, and Heat. They were all dribbling to the tune of a Christmas song. At the end it said special edition Christmas day uniforms now available at NBAstore.com.

A technique they used was the testimonial technique because they had 5 NBA stars. Those players from left to right included Dwight Howard, Carmello Anthony, Joe Johnson, Russell Westbrook, and Dwyane Wade. By using these players, the NBA is hoping to get NBA fans to buy these special edition Christmas Day uniforms.

There is music in this commercial. However the Christmas tune is made by NBA players dribbling basketballs. This was a very unique and unusual but super cool way to create music.

Overall, I found this commercial to be very effective. This is one of the coolest commercials I have seen. I really liked how they were able to make a Christmas song by dribbling basketballs. This would definitely make viewers want to buy the special edition NBA Christmas day uniforms. By using some NBA stars grabs NBA fans' attention.

It Changes Everything-Mio Commercial

December 16, 2012

Blog #8

When I was watching TV, I saw this Mio commercial. The Mio company created this commercial to get viewers to buy their product.

The commercial takes place in an office. One guy drinks the mio and he changes into a different person. The other guy is asking what the mio thing was. When the first guy continues drinking, he also continues changing into different people and everything in the background changes as well. Lastly, the second guy tries some and turns into a grandma.

 

The humor technique is used because people keep changing when drinking the drink and the last one, a guy turned into a grandma with a guys voice which I thought was hilarious. Also, everything in the background changes and i think the funniest one was with the lady doing karate in her office. I also noticed the person taking a shower at around 12 seconds. Another technique used is plain folks. The two main guys are just ordinary co workers.


I think that this commercial is missing information on the actual product they're trying to sell. They don't talk about nutritional facts or anything like that. The main thing they said about mio was that it changes everything which isn't true, it changes your water, and it tastes great.

Overall, I found this commercial to be effective mainly because of its humor. I thought it was hilarious and makes me want to buy it. Also, at the end it shows the mio being squirted in a glass of water which looks awesome and good. There was so much interesting and random activities going on in the background which were funny.

Dish Network Ad

December 16, 2012

Blog #7

 

In today's newspaper, this bright red ad can't my attention. It was for Dish Network. The Dish network company created this ad to persuade readers to buy their network.

The ad shows a family on the front. It also shows a few premium movie channels such as HBO, Cinemax, Showtime, Starz. On the back of the ad shows another family and a Television. It also has a bunch of FREE all over it.

A technique they used was plain folks. On both sides of the ad shows ordinary families with smiling parents and kids. The need for guidance is also in this ad because it shows smiling kids with their parents. Since there are kids, this would also be an example of need to nurture as well. A little repetition is used because they repeat the price tag saying promotional prices start at 19.99 a month on both sides. Subliminal persuasion is also used because they chose a bright red paper to put in the plain gray newspaper.

Overall, I think this ad is effective. It catches your attention with the bright red in a grey newspaper. It uses plain folks so readers might be more interested. The families look happy and close together so people might think that their families can be like that if they buy Dish Network.

GEICO Insurance Ad

December 14, 2012

Blog #6

When i was looking over the newspaper, this one ad stood out to me. The GEICO insurance company has created an ad to persuade potential customers to choose their insurance over others.

The targeted audience is for people looking to see which insurance best fits their needs. Also, those who are not satisfied with the insurance they have now, will be attracted to this ad.

The ad is in a bright orange color so that you don't miss it. It stands out and has a green gecko on the beach with a surfboard. The colors are opposites so the blue water and green gecko stand out on the orange background. The use of color is an example of the subliminal persuasion technique.

The need to feel safe is being used in this ad because it is talking about excellent emergency roadside service plan. Weasel words is a technique used in this ad. The weasel words present include could and like. Another technique is the plain folks. They show this because the ad says look inside to see what people-just like you- are saying about GEICO. Another thing about the quotes is that they even include the specific places where the customers are from in California. There is also some repetition going on in the ad. They put the company's website and phone number twice.

I think that the ad is missing the part to tell you exactly how much you can save by switching to GEICO insurance. They should add some kind of comparison between different insurances. I do like the face or mascot of the company. I think that little gecko is pretty cool.

Overall, I found this article to be effective mainly because it stood out since it was a bright orange color and the newspaper was gray. I like the idea of adding quotes from normal people, however they should've included comparisons with other insurance companies or at least talk about how much money you can save.

Kool Aid- Bring Back the Fun

Blog #5

December 8, 2012

I was reading a magazine and this ad caught my attention. It was a colorful Kool Aid ad and showed many kids sticking out their tongues which is all colorful. The Kool Aid company created this ad to get kids and parents attention to consider buying their product.

Need to nurture is an appeal used in this ad because they have 8 little kids. A technique could be plain folks since the ad shows some ordinary children enjoying the fun of Kool Aid.
I found this ad funny because it shows a couple Asians who's eyes are huge which goes against the stereotype for small, squinty Asian eyes. The humor appeal could apply to this ad because of the funny facial expressions from the kids.


  Another stereotype is that black people love Kool Aid and to me it seems like the black boy in the ad seem to be enjoying it more than the others. Other people could see it differently than me and say they all look like they're enjoying it equally.

I felt like this ad was missing some information on the actual product. It didn't mention anything about the drink or how healthy it is for kids.

Overall, I think this article was effective because it used ordinary kids and people can laugh at it. I think to make it better, there should've been some information on the drink. This definitely grabs people's attention and parents will definitely consider buying this for their kids.

2013 Kia Optima + Blake Griffin Commercial

Blog #4

December 7, 2012

When I was watching an NBA game on ESPN, I saw this commercial. It was a Kia Optima commercial starring Blake Griffin. It starts with Blake saying, "UVO, play jukebox." Then the song, "This is how we do it" by Montell Jordan, starts playing. He then goes back in time to 1995. Small and young, a little boy is hanging on the rim of a basketball hoop which is attatched to the top of a garage. The kid asks who he is and Blake says to him, "I'm you, from the future." Then he also tells the kid to practice his free throws...a lot. The young Blake also asks him if the Kia Optima car was his spaceship. In response, Blake says that the car is better and gives a brief description of the car about voice activation controls and UVO.

This commercial was made to attract potential customers to buy the Kia Optima car. Using Blake Griffin, a famous NBA player, automatically grabs the viewer's attention since he is known for his high flying ability and huge dunks.

A technique being used here is the humor appeal. This commercial has a lot of humor because it shows a guy going back in time and seeing a kid dunking. If people who know about Blake Griffin, they can laugh at the scene with the kid dunking since that's what he excels in today. It is also funny how Blake talks about how he is the kid in the future and tells him to practice free throws. Again, those who know about Blake is that he is not a good free throw shooter so it shows him missing one so bad it gets stuck on the side of the rim.

In addition to the humor appeal, the transfer/association and testimonial technique is used because they are showing Blake Griffin who is a famous professional basketball player. Fans of Blake Griffin might just want to buy the car since they will remember that Blake Griffin was in the commercial.

I feel like this commercial could talk more about the car because after all, the whole purpose of this advertisment was to get people interested in buying it. Also, it might give false hopes to someone who believes that the car can actually time travel.

In conclusion, I believe this commercial was effective because it uses a famous professional basketball player. It also includes humor and an entertaining short story. I do feel like more information on the car would attract more potential customers especially to those who don't know about Blake Griffin because they might not get all the humor in the commercial.  Another downside is that this commercial only appeals to a select audience  who enjoy watching sports or younger viewers.  Elderly folks won't care for this commercial as much.

Miracle Method Ad Blog #3

December 7,2012

As I was looking through the newspaper, I came across an ad for miracle method. This company has created this ad in order to get people's attention so that they will buy their product.

Need to feel safe was an appeal miracle method used because they talk a lot about how easy step will make bathing safer. It shows pictures how people only have to step through and not over the bathtub. Specific, accurate facts and dimensions are included for how wide the opening is. Another technique being used is weasel words such as helps when it says helps reduce slip and fall accidents. Under the big $75 off coupon for easy step says installation through 1/31/2013. This could be an example of time pressure because it only gives you a limited time to use the coupon.

On the back side of the ad is a continuation for miracle method. They included this to show other installations they do in addition to the easy step.

The main thing it shows is countertops and bathtubs.  It has before and after pictures to try to persuade potential customers. Again, they show coupons but at the bottom, it only gives a limited time to use them. Glittering generalities is another technique because they show images and say ugly bath tops, ugly countertops but they say they can fix that problem. Both of these ads have attached coupons which is a form of bribery because they will give you a discount for buying their product that they are tying to sell.

I think something that could make this double sided ad better would be to add actual quotes from satisfied customers. They include a couple quotes but are anonymous so you don't know if the company just made those up. Also, they don't mention the specific prices at all. All they said was save thousands over expensive walk-in tubs.

Overall I think the easy step ad is effective to people especially those who are handicap or elderly folks who can't move around as easily. For the countertops, I think the ad was also very persuasive with the use of before and after pictures.  It gives the potential customers an idea of what their countertops or bathtubs could eventually turn into.

Crest Toothpate Magazine Ad Blog #2

 December 2, 2012

I came across a toothpaste ad while i was reading a magazine.  The Crest toothpaste ad in a magazine was created in order to inform readers on their product so they will buy it.

 They had weasel words in the add.  The weasel word word used was up to.  It said, "Now you can keep it feeling fresh up to five times longer.   Also, it is vague because they say a whiter smile but don't exactly say what that's like.  Another Vague word is fresh.  Well what exactly is fresh? 

The fact that on this ad shows a black lady and man, creates a more of a contrast between the darker skin people and the white smile. People might understand this differently than me because I see the black people being used as a way to make their smile even whiter to make the toothpaste look like it works better.  Others might say they are trying to not to be racist at all and wanted to have a more diverse advertisement.

The technique used here was to have a picture of two people smiling showing how white it is.  They also used the words fresh and up to 5 times longer.  Fresh could mean different things to people which is an example of ambiguity. 

 In my opinion, I feel like they could've added a before and after picture or some kind of comparison to prove that their toothpaste works better.  This would make the ad better because there would have been evidence to actually convince people that it really does work.

I thought it was clever how the toothpaste tube is acting like the clock hand on the 5, or what would be the 5. I also find it sneaky how the add says Up to five times longer really big but next to the word longer is *.  In very small font, the * is explained and says versus ordinary toothpaste.

In conclusion, I found this add to be not that effective because of the vagueness in the words.  Also, the main thing it says is just feeling fresh up to five times longer.  I think it would've been better if there was a comparison between two toothpastes to prove how their toothpaste actually works better.  However, I did like the clock idea  but it doesn't make me want to buy it.

Kia Soul Party Rock Anthem commercial Blog #1

December 2, 2012

 To get viewers wanting to buy the new 2012 Kia Soul car, the Kia car company created a commercial. Adding humor is a technique they're using to persuade customers. In the beginning, it shows a video game scene of mass effect and when the robots are shooting at each other, a car rolls in. That car is the new 2012 Kia Soul. Funny, dressed up hamsters come out of the car and start dancing to the popular song, Party Rock Anthem, by LMFAO. 

 Dancing to a famous song automatically grabs the viewers' attention because they can easily recognize the song and dance. Even if the viewer doesn't know the song and dance, they will still laugh when they see robots and hamsters dancing and driving a car. However, the commercial doesn't even talk about the car so some people are confused on what they were trying to sell while others are mad about how there wasn't actually any information on the actual product.

For most people, this commercial will make them laugh and they will remember it because it was funny and they know the song. Combining two popular things and adding dancing hamsters, automatically makes you want to watch the entire commercials including the end when they say the car's name. Some people might think of this commercial differently than me because they can say it was dumb and didn't talk about the car at all so it doesn't make them want to buy it. Meanwhile, I liked the commercial a lot because I found it to be hilarious and it makes me want to buy the car. I also like their motto, "A new way to roll." It is simple and easy to remember. This commercial could've been a lot better if they actually put some kind of information about the car other than the name and starting price. That was a big part missing in the commercial in my opinion.

 In conclusion, I found this article to be effective because it grabs the viewer's attention and is hilarious while including a very famous song and popular dance.