Bell Bros

 January 13, 2013

Blog #14

When I was going through the mail, this one ad stood out to me. It was for Bell Bros Heating and Air Conditioning. I immediately recognized this company from their commercials during breaks in between Kings games.

 The ad is blue and red so it stands out in white mail.  It has a picture of the two brothers.  It also has a couple of coupons.  One ifs for Furnace Tune-Up.  The other is $20 off the Diagnostic Dispatch Fee.  Contact info is on the ad as well. 

 
A technique this ad is using is bribery.  This is because they are using coupons to get you to make a purchase while getting a deal at the same time.  To go along with bribery, the coupons have an expiration date.  This is a good example of time pressure because they only give you so much time to use the coupons and get that deal.

I think it was smart of the ad to say ask about our Buy Back Guarantee rather than just explain it on the ad.  This is because it gets the reader to call them up if they might be interested in it and that way the Bell Brothers can talk to that person and convince them to buy their product.  I also like the idea that they said proudly supporting your community for over 20 years.  It's not their or the community but its yours so it makes you feel in control.

Overall, I think this ad is effective.  It gives you coupons so you can get some good deals.  They seem very dedicated to supporting the community since after all, they've been doing it for over 20 years.  I recognize them from the commercials during Kings game and since I love the Kings, I like their sponsors such as the Bell Brothers.